Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


SAMAA TV

2Q Newspaper Advertising Falls 5.6%, Decrease Narrows On Year
Wall Street Journal
"Despite a highly competitive environment, online-advertising growth rebounded back into double digits, while declines in traditional revenue categories ...
Newspaper Ad Spending Drops Least in 4 Years Amid Web's StrengthBusinessWeek
US newspaper ad revenue falls again, but pace slowsAFP
Newspapers: Print advertising drops, online soarsSacramento Business Journal
Radio Ink -Editor & Publisher -Mediapost.com
all 30 news articles »

Mobile Advertising Patent Portfolio From CVON Innovations Limited Moved to ...
MarketWatch (press release)
L) and the world's premier patent auction firm, will now offer the mobile advertising patent portfolio from CVON Innovations Limited at the upcoming Fall ...

and more »

Rovi Launches Web Service, Adding Living Room Display Advertising Onto ...
MarketWatch (press release)
Rovi Advertising Service enables CE manufacturers, television service providers and developers to monetize their connected entertainment offerings and ...
Rovi Targets Ads For Internet-Connected TV DevicesMultichannel News

all 10 news articles »

Montgomery County Courier

Texas' White calls for tourism advertising cuts
BusinessWeek
The Democrat recently said he would ax money for such advertising as one way to save the state money. "There are certain things we ought to take a machete ...
Tourism budget cuts in Texas' future?KGBT-TV

all 95 news articles »

Radio World

Advertising spending up in 2010
Philadelphia Business Journal (blog)
After two straight years of declines, the total advertising market is projected to grow this year by 2.8 percent, ...
US ad spending improves, but not for newspapersBusinessWeek
Newspapers Will Be Left Behind As US Ad Spending RecoversDailyFinance
SNL Kagan Study Indicates U.S. Advertising Market on the Mend in 2010PR Web (press release)
Rapid tv news -Reuters -Broadcasting & Cable
all 25 news articles »

ADTECH Announces Global Launch of Expanded Video Solution
MarketWatch (press release)
Its streamlined workflow monetizes video advertising to determine the right combination for video and display placements and, ultimately, bolster revenue," ...

and more »

interclick Marks New Era With a Strikingly Fresh Brand Image
MarketWatch (press release)
Print, online and outdoor advertising campaigns are planned for the last quarter of 2010, and the branding will also be leveraged with event sponsorships ...

and more »

EyeWonder Expands Mobile Offering with Rich Media and Video Ad Products and ...
MarketWatch (press release)
"As a member of the MMA and Adobe's partner program for Flash on mobile, EyeWonder continually collaborates with other industry interactive advertising ...
Limelight Networks(R) Expands Family of Web Acceleration ServicesMarketWatch (press release)

all 12 news articles »

BlackArrow to Preview DVR Ad Substitution with NDS at IBC
MarketWatch (press release)
The demonstration will show how operators and programmers can utilize the BlackArrow Advanced Advertising System to manage advertising sales, targeting and ...

and more »

WOOD-TV

Millions of advertising dollars being poured into Las Vegas, Reno
CNN Political Ticker (blog)
... to be one of the highest profile races in the country,” said Evan Tracey, CMAG's president and CNN's consultant on political television advertising. ...
Matter of principleLas Vegas Review-Journal

all 280 news articles »
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Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

Top Design and Marketing Tips from a Branding Expert

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Internet Advertising: How To Use The Golden Rule To Enrich Yourself.

What is the golden rule of internet advertising?Give, so you... Read More

Buying Radio? Read This and Dont Waste Your Money

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Indoor LED Displays

To promote the audience, staff, customers and other people the... Read More

Is Advertising Art?

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Harness the Power of Direct Marketing - More Small Business Power Tools

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What Makes A Winning Online Ad?

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The Importance of Your Business Card

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What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

9 Tips for Better Billboards

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Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of... Read More

Effective Promotions Through Local Classified Sites

Today's online marketplace is extremely competitive. People want to market... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More

Advertising Through Moms

Moms have a very powerful influence on what their families... Read More

Customer-Involving Signage and Selling

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How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with... Read More