Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnąt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:


interclick Marks New Era With a Strikingly Fresh Brand Image
MarketWatch (press release)
"Since our goal is to connect marketers with their most ideal digital audiences at scale, our new brand identity highlights the complexity of the data that ...

and more »

Park51, in New Branding Effort, Revamps Its Website
Wall Street Journal (blog)
The purpose of the new site is to have “new branding” to distinguish it from fake Twitter accounts and to have a formal blog, said Oz Sultan, ...

and more »

Fibre2fashion.com

Tapout, 2 Other Clothing Companies Sold to Brand Firm
Sherdog.com
Tapout, the sport's most predominant clothing and lifestyle brand, has sold to Authentic Brands Group, a New York-based ...
Authentic Brands Group acquires TapouT and Silver Star MMA-apparel companiesMMAjunkie.com

all 39 news articles »

BioNeutral Appoints Wahlrich Group LLC as Its Marketing Agency
MarketWatch (press release)
"Wahlrich Group has agreed to provide their expertise in branding, communicating and positioning in the marketplace an integrated series of BioNeutral ...

and more »

Research and Markets: OverPowering Common Brand Problems - Whitepaper
Benzinga
The research paper Overpowering Common Brand Problems, analyzes top 27 common problems related to branding faced by individuals and organisation in today ...

and more »

Saucony(R) Appoints Chris Lindner as Senior Vice President/Chief Marketing Officer
MarketWatch (press release)
In this role, Lindner will be responsible for providing strategic development and execution of Saucony's global branding initiatives, including brand ...

and more »

Our Hula Hoop President
FOXNews
And, remember, things are always easier when you keep marketing and branding in mind. John Tantillo is a marketing and branding expert and president of the ...

and more »

CPO Commerce Launches Its 36th Branded CPO Retail Website, CPOgenerac.com
eReleases (press release)
8, 2010 — CPO Commerce, Inc. announced today the launch of CPO Generac, CPO's newest branded retail website. This site offers the full line of residential ...

and more »

Cone Recognized as Leader in Sustainability Communications
MarketWatch (press release)
Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding, Brand Marketing, ...

and more »

Marketing Week

Turning around a Burger King past its prime
Marketing Week
For Don Williams, chief executive officer at branding consultancy Pi Global, the brand's name won't make this easy. “Linking a brand name to a product is a ...

and more »
Google News
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The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership... Read More

Branding Article: Pepsis Missed Brand Opportunity

I love Pepsi. It's that slightly sweeter taste and the... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall.... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which... Read More

Brand Positioning - Brand Image

That cross-trainer you're wearing -- one look at the distinctive... Read More

Corporate Internet Branding ? Branding Your Business Online

Let me tell you a story about Pete and a... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site... Read More

Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset... Read More

The Importance of Branding - Can It Really Make a Difference?

As consumers, we don't really think about the importance of... Read More

All About Branding

In this article i will explain how you can make... Read More

The Brand Called You

The best brands always try... Read More

Create a Niche: Stoke Your Market With Affiliate Branding

Propose success, demand performance, and brand your market with appeal.... Read More

Don?t Overlook Your Email When Considering Your Brand Identity

You wouldn't skip letterhead when sending out a sales letter... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos... Read More

Franchising is Virtually Fraud Free

The number of complaints to the Federal Trade Commission on... Read More

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes... Read More

Is It Legal? - Indecent Naming With Tradition

When Mitsubishi launched a new car with the name "Pajero"... Read More

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you... Read More

Play it Again Sam

The marketing director for one of my longtime clients used... Read More

Top Eight Mistakes to Avoid When Naming Your Business

Naming a business is like laying the cornerstone of a... Read More

Your Identity Speaks Loudly...What Are You Saying?

Your corporate identity is a graphic expression of who you... Read More

The Positioning of Success

Many businesses of today are often driven to compete... Read More

What About Me? What You Need To Know About Me-Marketing

What about me? Are you asking yourself this question? If... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way -... Read More