11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:


Copywriting Essentials Workshop
Business Women's Cafe
How do you make sure that what you say in your leaflets, on your website, in your emails or in a company brochure is as persuasive as if you were standing ...


64clicks Announces New Integrated Marketing Framework
PR.com (press release)
The activities managed in the OPM lifecycle are: Core message development (Copywriting), Logo design (Design), Cause or Sponsorship Selection - (Public ...


Impact Media (blog)

10 Tips for DIY SEO Copywriting
Search Engine Marketing (blog)
Hiring a professional SEO copywriter can be expensive and beyond the budget of most small businesses, so I have put together a list of 10 SEO copywriting ...
SEO Copywriting: Five Secrets to Online SuccessMarketingProfs.com (subscription)
Complete Package on SEO and Web Content Zazzle MediaRelease-news.com (press release)

all 56 news articles »

Housing seeks applications for marketing committee
The Daily Tar Heel
Student volunteers will assist the housing department with social media outreach, advertising, graphic design, copywriting and consumer research, ...


Financial, job hunting woes of Oakland man typify the troubles of New Jersey's ...
NorthJersey.com
Forty-five minutes earlier he had been laid off from his $73000-a-year copywriting job by a New York consumer catalog publisher. ...

and more »

64clicks Announces New Integrated Marketing Framework
Online PR News (press release)
The activities managed in the OPM lifecycle are: Core message development (Copywriting), Logo design (Design), Cause or Sponsorship Selection - (Public ...

and more »

Professional Internet Sales Copywriters Lose Clients Because of Goldfish ...
Release-news.com (press release)
Sales copywriters, self-proclaimed gurus and copy writing magicians start losing their works, as it has become obvious – people don't read! ...


Deccan Herald

New courses, new opportunities in the knowledge sector
Deccan Herald
Copywriting: This job is all about use of words to endorse a person, business, opinion, or idea through the Web, print and audio-visual media. ...


Creative Loafing Tampa (blog)

Life As We Blow It: Tossing Out The (Face)book
Creative Loafing Tampa (blog)
Then, I undertook a brutal two-week contract copywriting job that had me working several 18-hour days and left me no time to find out what provocative filth ...


The Guardian

The girls are back in town
Irish Independent
She's earned some respect from her male colleagues, a hard-won battle after her first clever piece of copywriting had one remark bemusedly: "It's like ...
Mad Men's genius and what it tells us about hollow heart of our societyDaily Mail

all 155 news articles »
Google News
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How To Be Creative

Network marketing is an art as much as it is... Read More

12 Copywriting Tips to Make Your Advertising More Profitable

Year after year people make the same mistakes in direct-response... Read More

SEO Copywriting: 7 Tips

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42 Deadly Ad Copy Sins That Ive Made

I have read thousands of ad copies online and offline... Read More

Writing Great Website Sales Copy

Many small businesses fail because their owners don't pay enough... Read More

7 Steps You MUST Take Before Writing a Word of Copy!

Copywriting ChecklistOkay, you know you have your product (or service)... Read More

5 Critical Mistakes Most Freelance Copywriters Make

Think you have what it takes to be a freelance... Read More

How To Ethically Use A Swipe File For Your Ad Copy

Did you ever wish you could afford to hire one... Read More

More Insider Secrets to Great Copywriting - Judging Your Target Market

This week we're going to reinforce the training that Recruits... Read More

Professional Copywriting Services - How to Provide Your Own

Just because you're running a small business doesn't mean you... Read More

How To Write Powerful Headlines

I want to tell you how I go about writing... Read More

3 Tips For Writing Better Headlines

The single most important element of your website's copy is... Read More

Creative Copywriting?

There is a difference between creative writing and copywriting. It... Read More

Can Anyone Succeed as a Freelance Copywriter?

This is a question that can be answered in a... Read More

Is Freelance Hiring Right For You?

Assume you were faced with the task of hiring a... Read More

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty... Read More

How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Web marketers: have you figured out that article marketing is... Read More

How To Become Qualified As A Proofreader

The field of proofreading is not as easy to get... Read More

How to Start and Sustain a Career as a Freelance Writer

Have you wondered how you can make a career writing... Read More

Bullshit Avoid the use of the word Bullshit

It is important in this new paradigm of political correctness... Read More

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are... Read More

Five Steps To Online Copywriting Success

One of the most important priorities of evey online business... Read More

How To Write An Effective Ad

A letter or postcard allows you to "talk" one-on-one to... Read More

Getting Over Copy Shock

A few weeks ago I wrote some copy for a... Read More

Do You Make These 5 Mistakes When Writing Sales Copy?

Writing copy has sometimes been compared to an "art." While... Read More