Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


TechShout! (blog)

What do I need to know about Google Priority Inbox?
BtoB Magazine
This could present new challenges for email marketers. On the other hand, with a few best practices, it can make email marketing programs more valuable to ...
Direct marketing should lead cross-channel integration, says expertBusiness Strata - Business News
What Engagement Means For E-mail MarketingClickZ News

all 61 news articles »

Email Secrets & Lies: Transactional emails
BtoB Magazine
Ezrin and Shelley Kesler, an email marketing analyst at email service provider Experian CheetahMail, reveal one little-known secret and expose one widely ...
New Report: Making the Most of Transactional EmailsMarketing Pilgrim (blog)

all 2 news articles »

IntelliClick For Goldmine Email Marketing Adds On-line WYSIWYG Editor
24-7PressRelease.com (press release)
Goldmine email marketing users can further use IntelliClick to track and analyze website visits to give site owners a comprehensive picture of their ...


Integrate Email Marketing with Facebook
Practical Ecommerce (blog)
Notes are Facebook's version of a blog and are a useful container for any type of content, including email marketing messages. Email broadcast - Use the ...

and more »

IntelliClick For Goldmine Email Marketing Adds On-line WYSIWYG Editor
Online PR News (press release)
Goldmine email marketing users can further use IntelliClick to track and analyze website visits to give site owners a comprehensive picture of their ...

and more »

Metrics Marketing Group Offers Best-In-Class Email Marketing Solutions that ...
I-Newswire.com (press release)
Hower has over 15 years experience in online direct marketing and specializes in providing strategic email marketing solutions using the ExactTarget ...


Learn Innovative Approaches to Evaluating Marketing Efforts; Harte-Hanks to ...
Business Wire (press release)
Harte-Hanks has spent the last 30 years evolving and perfecting its methods for effective, multichannel direct marketing including digital and email ...

and more »

Practical Ecommerce

Email Marketing: 3 'Best Practices' to Ignore
Practical Ecommerce
I am the email marketing manager for S&S Worldwide, a large retailer of crafts and school supplies. Over the years, I have encountered many "email best ...


Contactology Releases New Email Marketing Tool for Publishers and News Media
PR Web (press release)
Contactology, a provider of email marketing software and online survey technologies, announced today the successful implementation of its Recurring Sender ...

and more »

Chris Brogan Wants To Be Your Friend
Birmingham Weekly
If your email marketing is a bunch of pretty HTML formatting, have you looked at your site on a Blackberry? Go a little more old-school, more plain text, ...

and more »
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Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk... Read More

What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects.... Read More

How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter

In this article I'm going to talk strictly from a... Read More

Writing Effective Emails

Sometimes email messages can get quite long, especially when you... Read More

Are Your Subscribers Receiving Your Newsletter?

In my e-mail one day, I received the following message:... Read More

Email Etiquette III

Further to my previous issues this subject continues - part... Read More

Dirty Secrets Of Co-Registration Email Lists

Years ago, I listened to Internet marketing "gurus" share that... Read More

Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

How To Use Email Autoresponders to Boost Customer Loyalty

Your e-commerce website relies on its customers to become returning... Read More

Email Etiquette: How To Send Emails People Will Read

You may remember a time before there was email?a time... Read More

Its In The List! Thats Where It Is!

Have you noticed the marketing frenzy? Have you felt the... Read More

DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase

Wednesday, December 15 2004 at 16:00 EET... Read More

Build Credibility With an Email Course

When you are an expert, you sometimes forget that others... Read More

Converting More Free Downloads to Paid Customers

Do you give web site visitors the opportunity to download... Read More

To Lead or Not to Lead?

Working with Leads or Opt-In Clients can be very confusing... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one... Read More

A Cool Email Communication Tip

If I sent you an email that said: "The Big... Read More

Autoresponders - Simple Tweaks That will Improve Your Return Rate

Autoresponders are, without a shadow of a doubt, one of... Read More

4 Time-Saving E-Mail Tips!

E-Mail is still the most widely used Internet tool available... Read More

A Guide To Using an Automatic Responder

It's unbelievable....that many people do not know, that an automatic... Read More

Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales

Among internet marketing strategies that most marketers are not using... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More

6 Simple Ways to Manage Your Emails Better

E-mail, a wonderful communication tool is also the greatest challenge... Read More

Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to... Read More