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In Sickness And In Health
I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
Turning The Casual Scanner Into A Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More
Top 10 Marketing Pitfalls
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
New York Times (blog)
New York Times (blog)
Think “Big Brother” meets “Intervention” (only with marketing experts). OK, maybe that's a stretch. None of the nine small-business-owner participants get ...
and more »
Indiantelevision.com
Reuters
By Kim Masters LOS ANGELES (Hollywood Reporter) - Disney has taken the unusual step of bringing in a consultant to handle the marketing of its fourth ...
Disney hires new marketing guru for 'Pirates 4'Hollywood Reporter
THR: Disney Studios Marketing Doesn't Do 'The Coolest Job Ever;' Brings In ...Stitch Kingdom (blog)
all 7 news articles »
MarketWatch (press release)
MediaRich Marketing works with television networks, syndicated television shows and digital networks to develop strategies to help generate revenue and ...
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MarketWatch (press release)
The conference, centered around the theme "The New School of Marketing," is poised to be an influential event for interactive and relationship marketers. ...
and more »
MarketWatch (press release)
We're confident the result of our aggressive marketing campaign will require another production run this year ahead of schedule." Bob O'Connell, of National ...
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Wall Street Journal
The FDA could grant full marketing approval or, if it decides BG's test isn't as effective as tests currently available, it could require the company to ...
and more »
MarketWatch (press release)
In this role, Moody will be an integral part of the senior management team, and oversee the company's sales team, as well as all marketing activities. ...
and more »
MarketWatch (press release)
EQ Labs believes that this marketing collaboration will be implemented along with a sales order in which product will be placed in 108 stores in less than ...
and more »
MarketWatch (press release)
In his position at Gillette, Wohl lead product development, innovation, new product launches and marketing communications for a number of brands including ...
and more »
MarketWatch (press release)
Headquartered in New York City, Wahlrich Group, LLC. is one of the leading full service in-store marketing agency providing brand communication, ...
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Ebooks, Scripts,
Websites, and more... First, some background on today's topic. I've had a terrible... Read More Cartoons have gone from celluloid to digital. Movies have gone... Read More When it comes to marketing there's simply too many choices.... Read More No, that's not a typo in the title. Resolutions are... Read More "If God wanted to create a perfect punishment for a... Read More Don't get me wrong. I certainly don't think the majority... Read More Direct marketing is advertising from a manufacturer or front-end supplier... Read More Your customers don't know what they want. And to assume... Read More Whether you're a contractor a local merchant with 150 employees,... Read More In the past, purchasing ad space was the solution to... Read More Part 1 of this series described five critical components for... Read More Earlier in my career, I worked for a training and... Read More Every company searches to lure customers to their product. Unless... Read More "?A powerful agent is the right word?" --Mark TwainAnd what... Read More The biggest secret to success in business is to always... Read More As Claude Hopkins presented in his Scientific Advertising many decades... Read More Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More After spending 30 minutes in a coffee shop with a... Read More Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More Every January, trade publications put out a list... Read More The purpose of business is to create and retain a... Read More How to Create Strategies That Work In Today's Markets. Of... Read More Most companies ask themselves this question: "How much will this... Read More I had a telemarketer call me recently. Here's a rough... Read More 1. Determine the goals of your promotional products program. Do... Read More
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Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
How Architecture Rendering is Part of the Impact
The Easiest Marketing Plan Youll Ever Find
New Years Revolution
Lessons Learned at the Harvard Business School
Beyond Repair: The Fixed-price Model
Direct Marketing Puts Information In The Buyer?s Hands
What Your Customers Want
Two Methods of Marketing Using Joint Ventures
Take It To The Customer
Ten Tips for Creating a Winning Proposal ? Part 2
Four Keys For Successful Foundation and Corporate Fundraising
Print Marketing Campaign, Whats Important and Whats Not!
How to Add Warmth, Color & Texture to Your Advertisements
Your Ultimate Competitive Advantage
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
Cause-Related Marketing
How to Avoid Giving Away Free Consulting
Beyond Fear And Greed: Emotions That Sell
Adapting Blog Technologies To Corporate E-Newsletters
Creating Customer Value
Secret of Strategy - Part 2
Good Marketing Pays for Itself
Effective Tips For Telemarketers
Effective Use of Promotional Products and Ad Specialties
Affordable and Reliable Web Hosting Starting at $1.95/Month
Misrepresentation - Through Silence!
We're back to the subject of ethics, more specifically, business... Read More
How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard
The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More
How to Promote Yourself Or Your Company Through Award Competitions
There isn't a day that goes by that I don't... Read More
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd... Read More
What Does Your Business Card Say About You? - Making A Great First Impression!
Interesting article in USA Today that I read this week... Read More
10 Start Up Marketing Tips
This list has been compiled as a result of years... Read More
Small Business Pricing Strategies
Think the best way to get more customers is to... Read More
Logo Facts
What makes one logo better than another?Simplicity.A good logo works... Read More
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to... Read More
Why Great Companies Survey: Martian Logic!
If an alien civilization from Mars was planning a friendly... Read More
Getting Your Services Used
Every day I talk with professional service providers who do... Read More
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
Arts Marketing : Suggestions for Students and Beginners
Many artists create art but when it comes to marketing... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
Resume Writing Service Marketing
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
15-Minute Marketing: Lots of Results in Little Time
Do you think you don't have enough time to market?... Read More
How To Get New Business
Market, Market and then market some more. So many small... Read More
How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the... Read More
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
Words that Sell
We all know the English language contains hundreds of thousands... Read More
Simple Marketing Idea - Big Marketing Results!
Have you ever noticed how many times it's the simplest... Read More
Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results
As the owner of a creative services boutique - I... Read More
Marketing Marketing |